Business owners must get out of the box asap ! Creativity = $ales.
Many retail owners still find it hard to think creatively, find it difficult to express themselves through their businesses . Let me zoom in to the little “Open & Close” signs that typically seemed insignificant . I saw a cute boutique in California with these Open and Close Signs that triggered some (my) consumers’ emotions. .
The signs are made from the very things they are selling ! So powerful :
(1) Just at the entrance , I know they are into denims-clarity !
(2) The signages hinted some funkiness inside the store-peeked ….I was not disappointed !
(3) I made my way back to the store the next day (since it was closed) $!$ …
Share this with someone who will benefit from this article please ! If you have an interesting idea to share , please drop me a note .
More business tips here : http://nanzchongkomo.com/category/great-marketing-signs
End of 2013 saw the birth of www.365Redefined.com , a tiny brand I conceived in my mind in August the same year . I was dreaming again … I was excited and inspired to print some of my quotes (from Overcome) on canvas totes and pouches …I named them MIGHTY canvas ! I want MIGHTY canvas to encourage and inspire people in all of their 365 days . I love dreaming and making things happen.
I sold just over S$1,400 in two weeks of December-thanks to many friends online and offline ! It is not a bad start especially my goal is for international distribution , spreading the daily words of hope and possibility, on totes . I am not sure if it is worth the many sleepless nights ( I have my fear attacks in every new project, some of you may know what I am talking about ) and the 24/7 brainstorming within me …. I suppose that is what entrepreneurship continues to be about …
P.S I am looking for distributors too. Anywhere on the globe. :)
Took this Mighty Pouch with me to my travel. Love the size ! On the way back from States now.
Taking it easy . Seen with my new-tiny-brand tote
See the stuff I talked about here : www.365Redefined.com
Do you know that orange juice comes from oranges ?
How amazing is that ? I have seen many restaurants , hotels use the organically hand-written signage / computer-generated signage / staff / customers’ intelligence… /images to communicate the content of their juice dispensers .
Look again at this clever and artistic one ! The art of a simple display of the very fruit says it all ! We are in a you-tube , Facebook generation now , business owners must take advantage of good visuals ! On a second thought….. I hope they are not planning to make DURIAN ( http://en.wikipedia.org/wiki/Durian ) juice ! LOL
-Another fun observatory time at Traders Hotel KL .
Smart Business Tools – ease operational chaos , saves 1000 man-hours a year !
Again, I was amazed at the operation process at the Traders Hotel Café , K.L Malaysia . (They didn’t pay me to write this .)
On every table at breakfast was a sign like this :
If you are thinking right now that this little credit card size thing is for “reserving seats” ( Known as ”Chope seats” in Singapore Slang ) , no it is not ! This card system was a cleverly thought-through one to ease operational mistakes from staff such as clearing the tables before customers are done with their food. Just to add to the background here , the café was very busy ; huge physical movements every morning, every where for the large buffet spread.
Having my usual basic breakfast , I penned down these benefits of the signage system (which actually is a form of communication system ) :
(1) Minimise the unhappiness from customers when their plates disappeared ahead of their time. (We all know this feeling well …)
(2) Reduce man-hours on unnecessary work in the café operations including potential customer recovery engagement . ( Hypothetically speaking , if a 3 man-hours is unnecessarily wasted daily , it actually add up to 1095 hours a year ! Just do the math based on an hourly rate of *$12/hour) *Using an average of salary of busboy and a supervisor’s, not including management review , apology letters and re-training hours …
(3) Reduce wastage of inventory –customers would likely get more of the same food that the waitress cleared by mistakes.
(4) Reduce circle of washes of plates, cutleries …
When I was done with my breakfast , I flipped my little red card over to this :
Now you see the picture ! It is greener on the other side !
Staff did a good , fast cleaned up , the floor supervisor immediately alerted the front staff that a table had just opened up !
I walked away from the breakfast café enlightened and happy to see a well oiled daily operations I could share with you !
Saw a fun sign at a beer place . It instantly does the job of a good signage ! It connects with my mind what some possible products they are selling !
Every business owner should take time to explore putting in some fun to his or her business , with a goal of drawing more attention and goodwill which leads to revenue overtime . ( Advice not guarantee ! …..Just a joke !) As a customer , don’t you just get drawn to business with humor than those with none ? A doctor with some good sense of humor deducts the pain of an injection …..So does a tutor or a golf coach in my case ….I went to coach Rick for his sense of professionalism peppered with humor .
Many people have told me how encouraged they were by my book Overcome . That was the sole purpose of the book ! Because of this , we are giving a never-before online special so more of your friends will be inspired by Overcome !
Jim Rohn said ” The book you don’t read won’t help”
I totally believe in investing in knowledge ; be it from a doctor’s perspective about my health , a seminar to upgrade my brain cells or an attorney to get my business’ ABCs in place . ( In ONE BUSINESS 99 LESSONS http://nanzchongkomo.com/one-business-99-lessons , Lesson 97 ” Pay For Advice ” , I strongly recommended . ) I had used a lot more unnecessary finance by DIY-ing some stuff that are obviously not in my radar of learning and expertise ….
Here is our special for Nov to you (ends Nov) , this book is reduced to S$16. (43% off) . Invest now in what you know you need .
I checked in to Trader’s hotel KL Malaysia yesterday . Like many women, I checked in to check out the bathroom in my room first ….Lo and behold , I found a little stick on the bath tub that instantly sweetened my stay already ! See what a tiny lollipop in a surprising little spot does ?! Don’t ask me why but see what a 50 cents investment can do ? The fact that you are already smiling and possibly saying ….good idea , thanks Nanz , thanks Traders Hotel ……it worked !
What is so tough about sweetening your customers’ experience ?
I just love Ikea for its boldness declaration ! Last week at Ikea, I was fascinated by the fact that they put a sign “Life Time Guarantee ” on their SGD 0.30 bag ! (Most of us on planet earth know by now we are trying to save her , go green ! ) It is indeed a creative , eye catching , assuring little branding . Little details in business deliver big jobs ! Good Job Ikea !